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Red Cross volunteers are asked to play many different rolls. Our fearless leaders like to keep life interesting here at the Southeastern Pennsylvania Chapter. I don’t know if it’s the same at other chapters but WE are “on our toes!”

Yesterday, our toes took the rest of us down to the small parking area under our building for an important 11 AM meeting with Mr. Tyrone Johnson. We had no idea what to expect. The day before, we were informed of the meeting with a wink and secret smile and were told to contact Mr. Johnson 10-15 minutes ahead of our arrival. We found him lifting a large covered object down a short flight of concrete stairs and placing it in the parking area among several Red Cross mini-vans and other rescue vehicles. Mildly intimidated, we stepped back and watched Tyrone unveil an ERV in miniature, but not so miniature that it wasn’t capable of running over some toes if not controlled properly.

It quickly became clear that proper control and handing of Ernie was to be the focus of the next 45 minutes. We were thrilled. We were charmed. We laughed. Ernie was darn cute. He had eyelids that moved up and down separately and together. He had flashing lights. He had a siren and horn. Best of all, he had his own soundtrack of super cool songs about staying safe around fires, strangers and bullies! He drove straight or around and around in circles depending on the skill of his remote control operator and he moved pretty fast if you pushed the throttle down all the way. (I couldn’t help but perform this small test.)

It turns out, Ernie operators don a head set with a microphone that makes their ”Alvin the Chipmunk” altered voice sound like it’s emanating from Ernie, himself. That, way, our cute little ERV can charm or alarm small fry by addressing them himself!

Tyrone is sweetly protective of Ernie. He says that when he inherited the enormous toy a few years back, he was in poor condition and barely operational. He cleaned him up, replaced some parts and the little ERV thrives under his care. He says that kids go crazy when they meet Ernie for the first time. They try to climb on him, ride him, touch him, hug him, open his back door and generally treat him to the same level of extreme abuse inflicted on all beloved toys.

Apparently, it is essential for operators to power on the remote control before flicking the power switch inside Ernie. Otherwise, Ernie could pick up another remote signal in his vicinity and take off for parts unknown at an unfortunate speed. “Please be careful,” says Tyrone. “If he runs away, I’ll miss him.”

Yesterday, the American Red Cross and Dell unveiled the Digital Operations Center, utilizing social media trends to disperse validated information during a crisis and to accurately target areas that need help.

Sounds great, but what does that mean for us? As a frequent visitor to social media forums, such as Facebook, Twitter & Tumblr, I wasn’t sure how this would serve me. I’m certain I could find vital information on my own when there’s a crisis at hand. But there is a bigger picture!

In my junior year of college, I lived in a five-bedroom house with my close friends. As fun as it was, it could be chaotic at times. Different utilities were in different names; our landlord would communicate with us by calling only one of us at random; and notes to remind fellow housemates to do their assigned chores that week went unnoticed and were tossed in a shuffle of bills, flyers and take-out menus.

Then, upon returning from winter break and our respective homes, someone took a trip to the dollar store. They bought a magnetic notepad to post messages from the landlord on the refrigerator, bright magnets designated for each utility bill, and a tray for each person’s letters and personal messages. The house was more organized and streamlined, and we could easily identify problems if and when they arose.

With the new Digital Operations Center, the public can work together with the Red Cross using social media forums to give in-the-field observations and to get answers to their questions, not to mention emotional support.  Its function is a lot like the message system my roommates and I set up – we all knew our weekly chores and that we’d have to broadcast any news from our landlord, but the messages were clearer and more direct when they were sorted and organized for us.

The Digital Operations Center will collect all those little status updates and tweets about an emergency or disaster, and use them to anticipate the needs of affected areas. For example, someone may post about a hurricane they drove through on their way home. The American Red Cross can respond with safety tips, list available shelters, and repost about the hurricane to inform neighboring communities.

In addition, the Digital Operations Center can track trends in social media. They’ll be able to tell if an area is without electricity, or that another area is without water. That way, the Red Cross can avoid discrepancies and accurately assist those in need of water rather than shelter, or in need of blood donations rather than electricity. People on Facebook and Twitter can turn to this official source for updates, rather than relying on all the different information posted by their friends.

Just about everyone is using social media these days, and now the Red Cross can actively listen for distress. The center is going to be powered by a new digital volunteer program, where volunteers around the country can respond to questions from the public and provide both critical information and reassurance.

Click here for more information, or go to www.redcross.org

Welcome to the new blog of the American Red Cross of Southeastern Pennsylvania!

Here, you will be able to find information on our upcoming events, and track what we’ve been up to lately.

Soon, you will also be able to link to our Facebook and Twitter accounts, so that you’re never far out of the loop.

Please drop by frequently as we continue to upgrade and improve the site.

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